Project: product communications

Client: PepsiCo Poland

For many years PepsiCo has been organizing the Pepsi Taste Challenge. This is a popular series of weekend summer events in a number of holiday destinations across Poland. During the event consumers are encouraged to taste Pepsi and a different cola beverage, and select the one they prefer.

The activity is promoted by a select group of popular influencers.  Questia has been engaged in the project from the very beginning of the activation, supporting the PepsiCo marketing team, providing media outreach to ensure the maximum consumer turnouts.


  • Media reports in 2019: 132
  • Estimated AVE: 1,5m PLN
  • Estimated reach: 20m


  • Product PR
  • Media relations
  • PR support to events
  • Media trainings
  • Crisis management