Crisis communications – crisis situation preparedness and management
A crisis nowadays is not an uncommon occurrence. This could concern a product, your operational activities, marketing efforts, but also to a great degree the behaviour and actions taken by the organization or individual (this could be a well-known person (celebrity), CEO, or marketing director).
Your consumers and buyers, as well as other market players or stakeholders, expect first and foremost your openness and empathy, lack of which may have negative consequences for the actions you decide to take.
As much as we cannot prevent some events from happening, it sure is possible and worthwhile to prepare for them. Some of the most frequent crises affecting an organization include natural calamities, technological issues, deliberate detrimental acts by employees or third parties, violence and harassment, terrorist attacks, information and data leaks, as well as security breaches (cybercrime). Crises can occur in the best of companies, and this is why an immediate response to such threats and issues is crucial to ensuring business continuity.
Questia has extensive market experience with a track record of multiple crisis situation support for organizations and people. Our services are offered as part of the CrisisResponse™ package, covering ongoing advisory, narrative developments, situation monitoring, as well as use of custom tools to match a specific situation.
As part of crisis preparedness, we are recommending that our clients take advantage of our BeReady™ package of activities, covering a potential issues identification exercise, contingency planning, as well as training.
Why not use our knowledge and experience in building, reinforcing and protecting your image? We will advise by telling you when to make a statement and when to stay quiet, who to contact, and who to avoid. Look through Our projects section to see examples of our corporate activities in the area. Protect your most valuable asset – your reputation, because effective communications is what counts.
Call us or drop us a line even today so we can offer you our customized proposal to meet your individual needs.
- CRISIS MANAGEMENT
- ISSUE MANAGEMENT
- CRISIS PREPAREDNESS
- CRISIS SIMULATIONS
- CRISIS MANAGEMENT MANUALS
- MARKETING AND ADVERTISING CAMPAIGN ASSESSMENT FOR CRISIS POTENTIAL
- STRATEGIC ADVISORY