Project: product communications

Client: Pixi

The British beauty brand, Pixi, was launched in Poland in 2019. Questia developed the strategy and recommended the manner in which the brand should be presented to the media and influencers. Questia is running a press office for Pixi, organizes launches of new beauty collections, and collaborates with influencers. Our task is to ensure the growing presence of the brand across beauty media titles targeting female users.


  • Media reports in 2020: +250
  • Estimated AVE: 41m PLN
  • Estimated reach: 122.5m


  • Product communications
  • Media relations
  • Creative deliveries
  • Industry awards
  • Expert positioning