Project: corporate communications

Client: PepsiCo Poland

PepsiCo Poland will invest $3.6m in 2021 and $8m in each subsequent year to source recycled plastic (rPET) to allow the company to produce the packaging for all Pepsi and Mirinda beverages using 100% recycled plastic. Questia was required to develop a communications strategy to ensure the maximum reach of the topic across the Polish media outlets. We developed a media plan and identified the narrative for the publications. Questia designed a media collaboration plan, specifically covering interviews with the CEO of PepsiCo Poland in leading business media outlets, such as the Rzeczpospolita, the Dziennik Gazeta Prawna, the Gazeta Wyborcza, the Forbes, and the Polityka.


  • Interviews completed: 8
  • Media reports: 562
  • Estimated AVE: 25.3m PLN
  • Estimated reach: 72.8m


  • Strategic consultancy
  • Media relations
  • Internal communications
  • B2B communications
  • B2C communications
  • Expert positioning