Project: corporate communications
Client: Skanska Poland
The communications strategy developed by Questia covered the positioning of Skanska as a leading green office building developer and a leader in the area of innovative office solutions. Questia developed and distributed targeted media materials which were released to local, business and trade media, offering the latest information on the company’s plans, its strategy, office market assessments, and project delivery progress. The activities, coupled with the effective positioning of the CEO and other company experts, ensured that a platform for delivering the company’s key messages was created. The target groups included, among others, tenants, real estate consultants, local authorities, as well as employees who cared about their working environments.
The effects of the programme included an increase in the number of Skanska-related publications across the media – from some 350 reports and mentions in the first six months of the campaign up to almost 1,000 in the six months following the three-year activity period. The number of media queries concerning Skanska over the same period increased threefold. The company won prestigious industry awards, including the Eurobuild, CEEQA, and the CEE Retail Award.
- Green Corner 95% leased prior to construction end and sold to RREEF
- Green Towers 100% leased and sold to PZU prior to construction end
- Atrium 1 97% leased and sold to Deka
- Green Day fully leased and sold to Investec
- Strategic consultancy
- Media relations
- Expert positioning
- B2B communications
- B2C communications