Pepsi Challenge

Pepsi wanted to encourage consumers to be brave, accept challenges and have fun. During the Pepsi #CanDesign Challenge Polish consumers could get creative and design unique Pepsi cans. The three winners got to take part in an exclusive sewing workshop with #CanDesign Ambassador Maciek Sieradzky, a trendy Polish fashion designer.

Our role was to ensure that consumers engaged with the #Pepsi Challenge by maximising awareness in the media. We prepared tailor-made media communications supporting the Pepsi #CanDesign Challenge, #HoldMyPepsi TV Campaign and #BeatoftheCity Challenge, including a series of targeted media releases and interviews with Maciek Sieradzky. We also had an Elle.pl journalist take part in the workshop at Maciek Sieradzky’s atelier which resulted in an interview and numerous social media posts.

Impact

  • Total media placements: 245 (print, online, social media)
  • Media impressions: 17.5 MM
  • AVE: nearly 1.2 MM USD
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  • product PR
  • media relations
  • PR support to events
  • media trainings
  • crisis management