Project: product communications
Client: Maciej Zień, fashion designer
In 2019 two fashion shows were organized at the “Łazienki Królewskie” Park in Warsaw to present the latest “Mojo” collection by Maciej Zień. The total turnout at the shows was over 150 journalists and photo-journalists, representing some of the leading media titles in Poland, including: Harper’s Bazaar, TVN, Polsat, TVP2, Jastrząb Post, Nowa TV, Fashion TV, Interia, Elle.pl, as well as many photographic agencies.
The fashion designer, Maciej Zień, gave over a dozen interviews and commented on multiple TV programmes, with a total air time of approx. 100 minutes across 4 channels. The collection could be later seen over four consecutive weeks at an exhibition organized in the Island Palace in the “Łazienki Królewskie” Park.
Questia served as a communications consultancy to ensure coverage across a number of platforms, managed media relations and special media collaborations, and managed the delivery of sponsorship commitments.
- Media reports: +700
- TV coverage across 4 channels: +90 minutes
- Estimated AVE: 11m PLN
- Estimated reach: 183m
- Strategic consultancy
- Media relations
- Expert positioning
- Sponsorship coordination